PhD position Consumer Behavior (Marketing)

VU Hoofdgebouw

Amsterdam

0.8 / 1

School of Business and Economics

PhD

MSc

Closes on

17-04-2025

Publishing date

27-02-2025

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Interested in conducting academic research about consumer psychology? Join our Marketing department as a PhD candidate. Focus on decision making and consumer well-being. Dive into behavioral science and complex data.

Your function

We are all consumers; making use of products, services, ideas, or even people. Consumption is abstract (e.g., processing information, buying, owning, borrowing, sharing, recycling, putting to waste), yet concrete (e.g, shopping online, eating (un)healthy, (not) taking medicine, commenting on social media). Consumer researchers investigate the constant flux of decisions and choices people make, what people think, feel and do, and how consumption is influenced by many factors, such as people’s personalities, social, economic, cultural and technological experiences.

The department of Marketing is looking for a PhD candidate, eager to join our academic adventure of science with purpose. This means that we study consumer behavior and marketing strategy in hope to have positive impact on the world: more sustainable, more inclusive, offering equal opportunities, and focused on consumers’ health and well-being. Together, we will explore your interests and ideas and how they align with ours. You will build on and contribute to fundamental scientific knowledge about human behavior, developing expertise in handling and understanding complex empirical behavioral data and research methods.

Research and teaching activities

You will conduct research under the guidance of dr. Jiska Eelen and Prof. dr. Peeter Verlegh, but also have the opportunity to collaborate with other faculty members. Your advisors work on topics such as online retailing, body size diversity, clothing, ownership and the sharing economy, resistance against persuasion, and branding. Their research draws on theories and concepts in consumer psychology, related to information processing, self and identity, behavioral change, implicit measurement of attitudes and behavior, emotion, persuasion, embodied cognition, using different methodologies, such as causal experimentation, eye tracking, and text analyis.

https://research.vu.nl/en/persons/jiska-eelen

https://research.vu.nl/en/persons/peeter-verlegh

https://research.vu.nl/en/organisations/marketing-2/persons/

About 80% of your time will be dedicated to research activities. Initially you will go through a period of learning by doing, joining an ongoing research project of your advisors about consumers’ decision making in online clothing shopping and product returns. However, we expect you to define and execute your own research projects, in line with your advisors’ expertise (see above) and the School’s mission to conduct science with purpose (see below), and become an independent marketing scholar with an international network. You will have access to the excellent research facilities of the VU Behavioural Lab. You will take doctoral courses at VU Amsterdam or partner universities according to your needs and interests. You will present your research at international conferences, apply for research grants and write academic articles targeted at the international top-tier marketing journals, such as the Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing and Journal of Consumer Psychology. You are expected to adhere to the principles of Open Science, and make available the stimuli, datasets and code of your projects.

About 20% of your time will be dedicated to teaching responsabilities such as supervising bachelor’s and master’s thesis students and tutoring groups of students in courses of marketing and consumer behavior. You will take a teaching training.

To stay the vibrant research group we are, you are expected to work on campus most of the time, participate actively in research meetings, seminars, and occasional team activities, ask for and provide constructive feedback to fellow PhD students and faculty members.

Your profile

You have a strong interest in behavioral science, marketing and psychology, and knowledge (at the masters level) of data analysis and statistics. You feel comfortable to keep learning more advanced behavioral research techniques. You are encouraged to apply if you have a (Research) Master degree (at the start of the academic year 2025-2026) in Psychology, Marketing, Business, Economics, Econometrics, Communication, Data science or an adjacent field.

You recognize yourself in the following skills and traits (at least when the sun shines): ability to learn and process complex information quickly, critical thinking, diverse interests, curious, self-disciplined, organized (planning, timing, tasks, goals), showing initiative, persistent, dedicated, pushing through challenges, bouncing back from failure, collaborative, nuanced, precise, open to new perspectives.

Ideally you have gained experience with conducting and writing academic research. You are familiar with (or eager to learn) creating and programming experimental studies (e.g., using Qualtrics, Psychopy or Eprime) and conducting advanced data analyses (e.g., using R, Spss syntax, Python), data management and open science practices (e.g., using Github, data archiving, preregistration). A high level of spoken and written English proficiency is required.

What do we offer?

A challenging position in a socially engaged organisation. At VU Amsterdam, you contribute to education, research and service for a better world. So in return for your efforts, we offer you:

a salary of € 2.901,00 (PhD) and maximum € 3.707,00 (PhD) gross per month in the fourth year, for a full-time employment
an employment contract of initially 1 year. If there is sufficient perspective, this will be extended to a total of 4 years. The position starts on September 1, 2025 (earlier or later upon mutual agreement).

We also offer you attractive fringe benefits and arrangements. Some examples:

A full-time 38-hour working week comes with a holiday leave entitlement of 232 hours per year. If you choose to work 40 hours, you have 96 extra holiday leave hours on an annual basis. For part-timers, this is calculated pro rata.
8% holiday allowance and 8.3% end-of-year bonus
solid pension scheme (ABP)
contribution to commuting expenses
optional model for designing a personalized benefits package

About us

Marketing department

You will join the Department of Marketing of the School of Business and Economics at Vrije Universiteit Amsterdam. As a department, we are proud of our collegial, dynamic, international culture. We try hard to offer a stimulating, inclusive, open-minded working environment. The department’s language of communication is English, teaching is either in English or in Dutch. The department excels in research and teaching. Our faculty publishes in the major international marketing journals, as well as several other (top level) outlets in economics, psychology, decision making, and interdisciplinary journals, such as Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Psychological Science, Organizational Behavior and Human Decision Processes. We have a strong international network with many research collaborations and research visits across Europe, Canada, the US, Australia, and were home to the European Association of Consumer Research conference in 2023. The department offers courses at all levels from Bachelor to MSc and MBA. Our MSc in Marketing (in English) has been rated best in the Netherlands. As part of the business school, we have strong connections with profit and non-profit organisations in different industries (e.g., retailing, entertainment, healthcare, public transport, branding and advertising) and governmental institutions.

School of Business and Economics
We at the School of Business and Economics (SBE) at VU Amsterdam bring together socially relevant teaching and research in the areas of business administration and economics. We focus on real-life issues that have a huge impact on society, economics and ecology: from robotics to big data, and from job market participation to change management.

Collaboration and cooperation, transparency and social responsibility are four keywords that embody our approach. Students, researchers and staff at SBE share real-world knowledge in order to devise solutions together to global economic and social challenges. In order to make a positive impact on the world, society and the lives of others.

Are you interested in joining SBE? You will work in a stimulating, dynamic and international environment with motivated colleagues dedicated to helping society make informed choices. SBE employs roughly 600 staff, with 7,250 students enrolled in the Bachelor’s and Master’s programmes and 1,700 executive students.

Vrije Universiteit Amsterdam
Vrije Universiteit Amsterdam stands for values-driven education and research. We are open-minded experts with the ability to think freely - a broader mind. Maintaining an entrepreneurial perspective and concentrating on diversity, significance and humanity, we work on sustainable solutions with social impact. By joining forces, across the boundaries of disciplines, we work towards a better world for people and planet. Together we create a safe and respectful working and study climate, and an inspiring environment for education and research. Learn more about our codes of conduct

We are located on one physical campus, in the heart of Amsterdam's Zuidas business district, with excellent location and accessibility. Over 6,150 staff work at the VU and over 31,000 students attend academic education.

Diversity
Diversity is the driving force of VU Amsterdam. VU wants to be accessible and receptive to diversity in disciplines, cultures, ideas, nationalities, beliefs, preferences and worldviews. We believe that trust, respect, interest and differences lead to new insights and innovation, to sharpness and clarity, to excellence and a broader understanding.

We stand for an inclusive community and believe that diversity and internationalisation contribute to the quality of education, research and our services.

Therefore, we are always searching for people whose backgrounds and experience contribute to the diversity of the VU community.

Interested

Are you interested in this position and do you believe that your experience will contribute to the further development of our university? In that case, we encourage you to submit your application asap. As of March 24, 2025, we will start contacting selected candidates for a research assessment and job interview. The vacancy will remain available until the position is taken. Please apply via the application button and upload your curriculum vitae and cover letter, and letter(s) of recommendation. We prefer candidates with strong analytical and reflective skills. In your cover letter, be specific and consider the research topic and advisors' expertise in relation to your current knowledge and skills. Make sure to also describe a past personal experience (from any context you like) encountering a conflict and how you approached it, to tell us more about what characterizes you, both your talents and your pitfalls.

Submitting a diploma is part of the application process.

Applications received by e-mail will not be considered.

Acquisition in response to this advertisement is not appreciated.